Sessions

How do we truly navigate the ever-evolving digital landscape? Hotjar's CEO delves into the transformative role of empathy, highlighting pivotal strategies for digital disruption. With a focus on audience engagement and user-centric design, this talk provides a roadmap for the industry's future.

Step into the realm where websites transcend their technical nature and evolve into vessels of human connection. We will delve into the art of website building as a conduit for empathy, exploring how the design choices we make and the content we create can resonate with users on a human level. Let's uncover the secrets of weaving empathy into the digital fabric, creating online spaces that feel like warm embraces and meaningful conversations.

Have you tapped into the opportunities that AI will bring to UX and Product yet? AI is designed to complement our work, not replace it. With the right framing, tools, principles and ethics, learn how you can make AI an important partner in delivering better experiences for your customers in this inspiring session. 

Struggling to reach your customers directly? Feel like you're yelling into a void? Learn how to authentically engage with your customers by being part of the conversations and communities they already love. Audience-first marketing is a human-centric growth strategy that puts you right where your customers already are: engaged in conversations they care about. 

Just add UX. A dose of inspiration to reboot your UX process to create even better connections with your customers. Learn about leveraging continuous customer feedback, powered by tools like Hotjar, for enhancing features and fixing bugs. Gain insight into the profound impact of user connection, transcending roles. Take home key takeaways that inspire future project integration of UX practices and direct customer engagement.

Let's share experiences experimenting with generative AI. Are you using tools that help you write product specs or QA code? What new value are you building for your users?

Explore the nuances of fan-driven marketing, starting with understanding the essence of fans and superfans. Leave with actionable steps for launching a fan-centric campaign.

Unlock better conversions without relying on A/B testing by shifting from a startup-centric to a customer-centric view. This workshop will equip you with strategies to enhance your websites and seize opportunities, even without high-traffic experiments.

It’s time to transform your brand and design guidelines into living breathing systems that evolve with your company’s size and scale to remain relevant and competitive. Learn why the time to invest in branding is never early to not miss the train as competitors creep up on your brand

How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is that most marketers & product managers are guessing, a needless misstep. In this session, you'll learn how to match your product experience with real customer needs to not only fuel product growth and drive revenue but also better equip your team. Don't miss the opportunity to unlock your product's potential with Customer-Led Growth.

Struggling to capture your audience's attention? You're not alone—brands are fighting a costly battle for eyeballs, especially as platforms like TikTok, Reels, and YouTube Shorts dominate the short-form content scene. The good news? A select few have cracked the code: creators. Stop buying attention and start genuinely earning it.

Delve into the theory and practice of harnessing creative storytelling to disrupt established narratives, ultimately leading to brand growth, heightened impact, and transformed communities.

Bryan will walk you through his secrets on how top funnel marketing using Meta ads & cold emails, followed by nurturing mid-funnel prospects with email marketing and ringless voicemails can bring in more sales.

Need some quick feedback on an idea, challenge, or project in the realm of sales or marketing? Our in-house experts will have a place to connect with you in this 30-min time slot.

Think of it as the espresso shot of the conference: quick, potent, and guaranteed to wake you up to new ideas. In less than an hour, we're serving up a selection of speakers, each with 10 minutes to drop knowledge bombs that will leave you buzzing.

Kelly Benish — From keywords to conversations: how AI is redefining local search
AI is shifting the focus from keywords to comprehensive conversations, enhancing experiences and expectations. This segment explores the transformative role of AI in this realm, highlighting how businesses can effectively engage their local audience.

Brooke B. Sellas — Conversations that convert: how to use social media for more leads and sales
In this quick-fire session, Brooke Sellas, author of Conversations that Connect, will show you how to mine your social media conversations to find new leads and add more to the bottom line using organic social media.

Lindsay Tramel-Jones — How to transform your website’s design with the right metrics
From numbers on a spreadsheet to compelling design that brings joy to your users every time. It’s all about knowing where to look and what to look for. Learn how it’s done in 10 minutes.

Uxía Fernández Rodríguez — Minimum Viable Product (MVP) vs. Minimum Lovable Product (MLP)
This session discusses the trade-offs between delivering a functional product quickly (MVP) versus creating a more refined and customer-centric product (MLP) to ensure user delight and market attention.

Steffen Hedebrandt — Why attribution matters more than ever for B2B marketers
Steffen will reveal unique B2B customer journey benchmarks and trends and how they shape your marketing attribution strategy, ensuring growth and success.

Alina Vandenberghe — Using AI to thrive
Join Alina to learn how marketers at fast-growing companies are using AI to supercharge their go-to-market motions. This session will be packed with tools and tactics that have been tested by real marketers. No thought leadership fluff.

Content is often at the bottom of the list when people think about user onboarding and product adoption. But content and brand play a HUGE role in accelerating product adoption, especially in product-led businesses.  In this session, Ramli John, Content Director at Appcues and author of the bestselling book “Product-Led Onboarding,” will provide a three-part framework to help marketers create content that turns users into lifelong customers. You’ll see real-world examples from today’s top companies, such as Thinkific, Canva, Miro, and more.

Join Jonathan Cherki and Mohannad Ali for a conversation about the evolution and future trajectory of customer experience. Learn how to navigate through the nuances of contemporary customer behavior, the emerging dominance of mobile CX, and garner actionable strategies to stay ahead in an ever-fluctuating digital landscape.